Product design and promotion: Taco Bell breakfast menu

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This week we’re looking at marketing and product design. Last week Taco Bell introduced a new breakfast menu. Taco Bell’s chief marketing officer Chris Brandt described their product strategy by saying

The breakfast sandwich hasn’t changed 40 years, and we think this breaks that paradigm.

Have you seen Taco Bell’s new breakfast menu? What challenges does Taco Bell face breaking into the already-crowded fast-food breakfast market? Is this brand extension consistent with Taco Bell’s image?

How about Taco Bell’s ad campaign? Is this an effective promotional message? (Hint: try to count how many times they mention the name of their competitor in 50 seconds):

Annotated bibliography examples


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Here are two examples of annotated bibliography first drafts. Note that both require further editing and proofreading. The first covers Kudzu Bugs includes all the entries alphabetically in a single group, rather than subdividing them into topics. The second covers Arctic explorer Vilhjalmur Stefansson and is divided into two category: works by Stefansson and works about Stefansson.

Zotero tutorials

Thanks to KellyAnn Griffiths of Shelton State Libraries, here are a series of tutorials on installing and using Zotero.

Installing Firefox Portable:

Installing the Zotero add-on to Firefox Portable:

Configuring Zotero:

Adding MLA Annotated Bibliography style to Zotero:

Using Zotero to organize and format sources:

You can find these tutorials and more on the Shelton State Library’s tutorial page.

Installing Zotero and portable Firefox


cc licensed ( BY NC SA ) flickr photo shared by Reeding Lessons

To help make assembling your annotated bibliography easier, here are some resources for setting up and using Zotero: