Tagged: bus100

Product design and promotion: Taco Bell breakfast menu


This week we’re looking at marketing and product design. Last week Taco Bell introduced a new breakfast menu. Taco Bell’s chief marketing officer Chris Brandt described their product strategy by saying

The breakfast sandwich hasn’t changed 40 years, and we think this breaks that paradigm.

Have you seen Taco Bell’s new breakfast menu? What challenges does Taco Bell face breaking into the already-crowded fast-food breakfast market? Is this brand extension consistent with Taco Bell’s image?

How about Taco Bell’s ad campaign? Is this an effective promotional message? (Hint: try to count how many times they mention the name of their competitor in 50 seconds):

Student Success Seminars

The SOAR Institute offers Student Success Seminars on Tuesdays and Wednesdays at 1:30 to provide helpful information on the following topics:

  • Instructional Technology Jump Start:
    File attachments
    Navigating MyShelton, Blackboard, and Smarthinking
    Social Media and Careers
    Tuesday, February 4, and Wednesday, February 5
    Tuesday, February 11, and Wednesday, February 12
    Tuesday, February 18, and Wednesday, February 19
    Tuesday, February 25, and Wednesday, February 26
  • Managing Personal Finances:
    Saving vs. Spending
    Avoiding Credit Card Traps
    Where does your paycheck go?
    Tuesday, March 4, and Wednesday, March 5
    Tuesday, March 11, and Wednesday, March 12
    Tuesday, March 18, and Wednesday, March 19
  • Communication Counts:
    Do’s and Don’ts of Communication with Faculty, Staff, and Employers
    Verbal and Nonverbal Communication Skills
    Are you résumé ready?
    Tuesday, April 1, and Wednesday, April 2
    Tuesday, April 8, and Wednesday, April 9
    Tuesday, April 15, and Wednesday, April 16
    Tuesday, April 22, and Wednesday, April 23 (

Supply Chain Management

In class this week, we talked about supply chain management and briefly played a few rounds of the Near Beer Game to illustrate one of the big challenges of supply chain management: matching supply to demand. If you’d like to play on your own to get a better feel for supply chain management (or if you *GASP* missed class) give it a try:

I’m back!

Hi everyone–classes start Monday, August 22, and BUS 263-01 (The Legal and Social Environment of Business) and PRL 101 (Introduction to Paralegal Studies) will meet for the first time on Tuesday, August 23. Syllabi for both classes will be available by the end of the day tomorrow.

The Blackboard sites for both of my online classes, BUS 263-80 (The Legal and Social Environment of Business) and BUS 100-80 (Introduction to Business), will be available tomorrow, but the blogs for both classes are active and syllabi are available.