Tagged: bus285

BUS 285 project: the Ubuntu phone

As we discussed in class on Monday, your marketing project this semester will be to develop a marketing plan, aimed at consumers, for the Ubuntu phone. Below is the video introduction to the phone that we watched in class:

As you think about your marketing plan, remember to think globally: “the smartphone revolution is just beginning. The next billion people who get online are likely to do so with a mobile device.”