Yesterday in class, we ran out of time to watch several advertisements for attorneys. As you watch these, remember the requirements of the Alabama Rules of Professional conduct:

• Do not make material misrepresentations of fact or law
• Do not create unjustified expectations about the result the lawyer can achieve
• Do not imply that the lawyer can achieve results by means that the Rules of Professional Conduct or other law
• Do not compare the quality of services with other lawyers

If the ad violates any of those rules, it is false and misleading, and a violation of the rules of professional conduct. For each ad, ask yourself the following:

• Is it ethical?
• What image does it portray?
• Would you want to be associated with this firm? (What would you think if friends of family saw the ad and knew you worked for the firm?)

(Surprisingly, there are a whole bunch of ads on youtube for dog bite attorneys. Who knew it was a specialty?)